The Pros & Cons of the Hamburger Menu
The controversial Hamburger menu has been the subject of much debate within the design community with contention surrounding its effectiveness and implementation. The three-lined icon offers the means of removing a navigational menu off of the main content and hides it behind a contextual button prompt.
- Separates and relegates navigational buttons into their own section, away from the core content, in turn reducing the risk of overwhelming the user.
- Allows users quick access to specific functions normally hidden behind several stages of navigational flow.
- Quickly accessible, and ever present.
- Reported to reduce user engagement with the application as a side effect of the menu being hidden behind a contextual prompt.
- Usefulness is dependent on the assumption that user is familiar with the concept.
- Contents of menu remain ambiguous until accessed.
- Aimed at experienced users, reducing audience reachability.
National Cancer Institute. (1990). NCI visuals food hamburger [Photograph]. Retrieved from https://simple.wikipedia.org/wiki/File:NCI_Visuals_Food_Hamburger.jpg